Farid Mammadov — Head of E-commerce
Building profitable, resilient e-commerce businesses across Amazon 3P, 1P and multi-channel environments.
I combine P&L ownership with marketplace depth across commercial strategy, pricing, retail media, catalogue performance, operations, international expansion and team leadership.
- E-commerce P&L
- 8-FigureE-commerce P&L
- Brands Led
- 19Brands Led
- SKUs Managed
- 3,000+SKUs Managed
- Ad Spend Managed
- 7-FigureAd Spend Managed
- International Markets
- 6International Markets
What I lead
Six responsibilities that decide whether an e-commerce business compounds.
- 01
P&L & Commercial Strategy
Owning the number end to end: revenue plan, contribution margin, investment cases and trade-off decisions.
- 02
Marketplace & Channel Strategy
Amazon 3P and 1P, additional marketplaces and D2C — sequenced by margin and operational readiness.
- 03
Pricing, Margin & Unit Economics
Unit-level truth per SKU: landed cost, fees, returns and promotional depth as governed decisions.
- 04
Retail Media & Demand Generation
Sponsored ads, DSP and AMC treated as a lever on profitable growth, not a standalone scoreboard.
- 05
Catalogue, Inventory & Operations
Listing quality, availability, replenishment and compliance as the foundation of conversion.
- 06
Cross-functional Team Leadership
Building operating cadence across commercial, supply chain, content and agency partners.
Selected impact
Mandates where the outcome depended on leadership, not tactics.
The operating system
The Head of E-commerce operating system.
Profitable growth sits at the centre. Everything else is a lever attached to it — including PPC, which is one subordinate growth input rather than the function itself.
- Unit Economics
- Pricing
- Inventory
- Conversion
- Channel Mix
- Cross-functional Execution
PPC & Retail Media — deployed once economics, pricing and availability allow it to pay back.
Growth
Compounding demand from channels that can actually be served.
Margin
Contribution defended at SKU level before spend is scaled.
Resilience
No single platform, supplier or tactic holding the business hostage.
Experience
An executive track record.
Interim General Manager
Mar 2026 — Jun 2026Confidential Client · Contract
Interim commercial leadership of a consumer portfolio: P&L oversight, operating cadence and cross-functional accountability.
Amazon 1P & E-commerce Expansion Lead
2025 — Jun 2026Alba Food Trading B.V. · Contract
Led 1P vendor strategy and European expansion: terms, assortment, retail media and channel economics.
Head of E-commerce
Jun 2022 — Dec 2025Optimum Sport · Full-time
Owned the e-commerce P&L across marketplaces and D2C, leading commercial strategy, pricing, catalogue operations and the internal team.
Amazon & Walmart Growth Lead (3P) | North America | 0 → $5M
Mar 2019 — Jun 2022Rubex LLC · Contract
Owned Amazon 3P and Walmart Marketplace growth across North America (US/CA/MX), launching 80+ products and scaling the business from zero to $5M across a 100+ SKU portfolio.
About
Commercial ownership with operator depth.
I’m an e-commerce and Amazon growth leader with 7+ years of experience scaling multi-brand portfolios across the US, Canada, UK and Europe.
I combine commercial ownership with hands-on depth across P&L, pricing, advertising, catalogue performance, operations, international expansion and team leadership.
Technology
- Amazon Ads
- DSP
- AMC
- SQL
- Power BI
- BigQuery
- Metabase
- n8n
- Python automation
Secondary resource
The E-commerce Automation Playbook
A practical reference on reporting, alerting and workflow automation for marketplace teams.
Contact
Looking for a Head of E-commerce who can connect strategy, numbers and execution?
Open to permanent, interim and fractional leadership opportunities across Europe, the UK and remote markets.